Trasterone: storage marketplace in Spain

The challenge

The self-storage rental market in Spain was completely fragmented. Thousands of independent operators, with no centralised platform where users could compare prices, locations and availability. TrasterOne needed to become the sector’s reference point — the “Idealista of storage units”.

Our solution

We designed and developed TrasterOne as a comprehensive comparison platform, optimised for SEO and conversion:

Search and comparison platform

• Geolocation search engine by address, neighbourhood, city or proximity, with Google Maps integration
• Comparison system with prices, integrated Google Reviews ratings and advanced filters
• 3-step booking process: Search, Compare, Book — with direct quote requests to the operator
• Operator directory with over 2,000 centres indexed across Spain and Andorra

SEO and positioning

• SEO architecture with landing pages by city (Madrid 333 centres, Barcelona 327), neighbourhood and operator
• Schema.org markup (JSON-LD) for Google rich snippets
• Multi-language support (Spanish/English) to attract tourists and expats

Operator panel

• Registration portal where operators publish and manage their centres
• Integration with existing booking systems of each operator

Results

TrasterOne has established itself as the sector’s reference platform in Spain:

• +2,000 storage centres indexed across Spain and Andorra
• 7 major cities with full coverage (Madrid, Barcelona, Bilbao, Malaga, Pontevedra, Seville, Valencia)
• AESS 2025 Innovation Award from the Spanish Self-Storage Association
• NextGenerationEU funding from the Ministry of Digital Transformation
• Partners with leading operators: SmarTTrasting, CABE, RedTras, Globalbox, Homebox

Tech stack

• Next.js (Frontend and SSR for SEO)
• React (UI components)
• Google Maps API (Geolocation)
• Google Cloud Storage (Assets)
• Schema.org / JSON-LD (Structured SEO)
• Node.js (Backend and API)